With over 20 years helping companies grow — from founding my own influencer marketing agency in 2002 to scaling international platforms like Malt (60,000+ freelancer community) and CARTO — I now lead SiteGround’s market operations in Spain and Latin America.
I collaborate with the WordPress ecosystem through community building, agency events like WP Agency Forum and the Digital Agency Summit Colombia, and speaking at WordCamps across Spain, Costa Rica and beyond.
My focus is on translating modern go-to-market strategy and the real business impact of AI into practical guidance for agencies, freelancers, and small businesses — no hype, just what works.
At WordCamp Madrid 2026 I’m presenting “The Last Mile Is Still Human”, exploring why judgment and accountability remain the most valuable skills in an AI-augmented world.
I’m excited to bring that conversation to the first-ever WordCamp Portugal and learn from this incredible community.