Over the past decade, customer journeys have become increasingly fragmented, dynamic, and personalized — driven by artificial intelligence and an explosion of digital touchpoints.
The traditional marketing funnel (awareness → consideration → conversion) no longer explains how people discover, evaluate, purchase, and stay loyal to brands. In an AI-powered world, journeys are continuous, non-linear, contextual, and often initiated by algorithms — not marketers.
In this session, we will explore how AI is reshaping the customer journey and what this means for marketers, creators, and WordPress professionals.
We will cover:
- Why the traditional funnel model is becoming obsolete
- How AI systems (search, recommendations, conversational agents) influence decision paths
- The shift from linear funnels to adaptive journey ecosystems
- Practical implications for WordPress websites, content strategy, and digital experiences
Attendees will leave with a clearer mental model for understanding modern customer behavior — and practical ideas to redesign their digital presence for the AI era.