Our speaker announcements continue! Today, we are shining a light on three professionals who are shaping the way we think about the WordPress ecosystem. From agency growth and the evolution of SEO to the art of managing client expectations, these sessions will provide practical, real-world value for developers and business owners alike. Let’s meet our next three speakers!
Juan Manuel Rodriguez Jurado
Juan Manuel leads SiteGround’s market operations in Spain and Latin America and has 20 years of experience scaling agencies. An active speaker and community builder, he focuses on the real-world business impact of AI. His talk, “The agency reset: How AI is forcing the best business model upgrade in a decade“, maps the shift from project-based work to strategic, AI-augmented partnerships. Juan Manuel offers a data-grounded path for WordPress agencies looking to build long-term value and reputation.
Filipa Simões de Freitas
Filipa Simões de Freitas is a communication designer, brand strategist, and founder of OHLA Branding Studio. She helps teams align branding and business goals before technical implementation begins. In her talk, “O problema não é o WordPress — é a gestão do cliente“ (“The problem isn’t WordPress — it’s client management”), Filipa shares practical insights on communication, setting boundaries, and managing expectations. She will explain how a better relationship between technical profiles and business owners leads to more sustainable projects.
Wajari Velasquez
Wajari Velasquez is an SEO consultant with over a decade of experience and an instructor at the University of Vigo. He is an active contributor to WordPress communities in Galicia and Europe. His talk, “O clique virou fado: La evolución del SEO en tiempos de IA“ (“The click became fado: The evolution of SEO in times of AI”), analyzes the biggest shift in SEO history. Wajari will explore how LLMs are transforming search engines from ranking lists into recommendation engines, requiring new strategies for digital authority.