Your Website Is Not Just Your Website Anymore, Now What?

LLMs and AI agents don’t visit your site the way humans do. They don’t even need to visit it at all. They pull information from structured data, knowledge graphs, and entity signals scattered across the web, then decide whether to trust you, cite you, or ignore you.

Most website owners are still optimizing pages. The game has expanded. What your website says about itself, how consistent that identity is across the web, and whether machines can verify who you are now matters more than what’s on the page.

This talk covers both sides: the on-site fundamentals (semantic HTML, Schema.org) and the off-site reality (entity optimization, trust signals, knowledge graph presence).