Slobodan “Sani” Manić is a website optimisation consultant with 15+ years of experience making websites work better for everyone and everything that uses them. A WordPress core contributor across five releases and former CTO at Search Engine Journal, he’s spent his career at the intersection of web performance, conversion optimisation, and technical SEO, working with companies like Klarna and Instacart along the way.
Since 2021, Sani has hosted the No Hacks podcast, now with over 200 episodes exploring what actually works in digital optimisation. As AI agents from ChatGPT, Perplexity, and other platforms started browsing the web, researching, comparing, and taking action on behalf of users, the show shifted its focus entirely to this new frontier: how do you optimise a website when your next million visitors might not be human?
He’s a CXL-certified CRO specialist, co-founder of Web Performance Tools, Inc., and when he’s not auditing websites or recording episodes, you’ll probably find him running, including the occasional marathon.
