{"id":1601,"date":"2026-03-30T11:06:12","date_gmt":"2026-03-30T10:06:12","guid":{"rendered":"https:\/\/portugal.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=1601"},"modified":"2026-05-10T13:33:28","modified_gmt":"2026-05-10T12:33:28","slug":"o-problema-nao-e-o-wordpress-e-a-gestao-do-cliente","status":"publish","type":"wcb_session","link":"https:\/\/portugal.wordcamp.org\/2026\/session\/o-problema-nao-e-o-wordpress-e-a-gestao-do-cliente\/","title":{"rendered":"O problema n\u00e3o \u00e9 o WordPress \u2014 \u00e9 a gest\u00e3o do cliente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nos projetos WordPress, muitos dos desafios n\u00e3o v\u00eam do c\u00f3digo, dos plugins ou da tecnologia \u2014 v\u00eam da forma como gerimos clientes, expectativas e processos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta sess\u00e3o, Filipa Sim\u00f5es de Freitas partilha uma perspetiva pr\u00e1tica sobre o lado menos falado dos projetos web: a comunica\u00e7\u00e3o com o cliente, a defini\u00e7\u00e3o de limites, o alinhamento de objetivos e a gest\u00e3o de expectativas ao longo do processo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atrav\u00e9s de exemplos reais, ser\u00e3o abordados temas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>briefings que evitam problemas futuros<\/li>\n\n\n\n<li>scope creep e pedidos constantes de altera\u00e7\u00e3o<\/li>\n\n\n\n<li>como traduzir linguagem t\u00e9cnica para decis\u00f5es de neg\u00f3cio<\/li>\n\n\n\n<li>a import\u00e2ncia da estrat\u00e9gia e do branding antes da execu\u00e7\u00e3o<\/li>\n\n\n\n<li>o papel de designers e developers como guias do cliente Esta talk pretende criar uma ponte entre perfis t\u00e9cnicos e business owners, mostrando como uma melhor gest\u00e3o da rela\u00e7\u00e3o com o cliente pode tornar projetos WordPress mais simples, mais eficientes e mais sustent\u00e1veis.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nos projetos WordPress, muitos dos desafios n\u00e3o v\u00eam do c\u00f3digo, dos plugins ou da tecnologia \u2014 v\u00eam da forma como gerimos clientes, expectativas e processos. Nesta sess\u00e3o, Filipa Sim\u00f5es de Freitas partilha uma perspetiva pr\u00e1tica sobre o lado menos falado dos projetos web: a comunica\u00e7\u00e3o com o cliente, a defini\u00e7\u00e3o de limites, o alinhamento de [&hellip;]<\/p>\n","protected":false},"author":17626405,"featured_media":0,"template":"","meta":{"_crdt_document":"{\"document\":\"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