With over 20 years helping companies grow \u2014 from founding my own influencer marketing agency in 2002 to scaling international platforms like Malt (60,000+ freelancer community) and CARTO \u2014 I now lead SiteGround’s market operations in Spain and Latin America. <\/p>\n\n\n\n
I collaborate with the WordPress ecosystem through community building, agency events like WP Agency Forum and the Digital Agency Summit Colombia, and speaking at WordCamps across Spain, Costa Rica and beyond. <\/p>\n\n\n\n
My focus is on translating modern go-to-market strategy and the real business impact of AI into practical guidance for agencies, freelancers, and small businesses \u2014 no hype, just what works. <\/p>\n\n\n\n
At WordCamp Madrid 2026 I’m presenting “The Last Mile Is Still Human”, exploring why judgment and accountability remain the most valuable skills in an AI-augmented world. <\/p>\n\n\n\n
I’m excited to bring that conversation to the first-ever WordCamp Portugal and learn from this incredible community.<\/p>\n","protected":false},"excerpt":{"rendered":"
With over 20 years helping companies grow \u2014 from founding my own influencer marketing agency in 2002 to scaling international platforms like Malt (60,000+ freelancer community) and CARTO \u2014 I now lead SiteGround’s market operations in Spain and Latin America. I collaborate with the WordPress ecosystem through community building, agency events like WP Agency Forum […]<\/p>\n","protected":false},"author":13884858,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","_nakedcatplugins_page_lang":"","_nakedcatplugins_page_dir":"ltr","_wcpt_user_name":"","footnotes":""},"speaker_group":[],"class_list":["post-1581","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/70a7820ae1337487d3bb2708b294bac40e37de9c99ea7b682a517503ae62ef52?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/70a7820ae1337487d3bb2708b294bac40e37de9c99ea7b682a517503ae62ef52?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/70a7820ae1337487d3bb2708b294bac40e37de9c99ea7b682a517503ae62ef52?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/70a7820ae1337487d3bb2708b294bac40e37de9c99ea7b682a517503ae62ef52?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/70a7820ae1337487d3bb2708b294bac40e37de9c99ea7b682a517503ae62ef52?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/70a7820ae1337487d3bb2708b294bac40e37de9c99ea7b682a517503ae62ef52?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/1581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/users\/13884858"}],"replies":[{"embeddable":true,"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/comments?post=1581"}],"version-history":[{"count":1,"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/1581\/revisions"}],"predecessor-version":[{"id":1582,"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/1581\/revisions\/1582"}],"sessions":[{"embeddable":true,"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1599?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=1581"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/speaker_group?post=1581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}