{"id":1583,"date":"2026-03-30T10:56:07","date_gmt":"2026-03-30T09:56:07","guid":{"rendered":"https:\/\/portugal.wordcamp.org\/2026\/?post_type=wcb_speaker&#038;p=1583"},"modified":"2026-03-30T10:56:07","modified_gmt":"2026-03-30T09:56:07","slug":"filipa-simoes-de-freitas","status":"publish","type":"wcb_speaker","link":"https:\/\/portugal.wordcamp.org\/2026\/speaker\/filipa-simoes-de-freitas\/","title":{"rendered":"Filipa Sim\u00f5es de Freitas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Filipa Sim\u00f5es de Freitas \u00e9 designer de comunica\u00e7\u00e3o e estratega de marcas, fundadora do OHLA Branding Studio. Trabalha h\u00e1 v\u00e1rios anos com projetos WordPress, ajudando equipas e clientes a alinhar branding, design e objetivos de neg\u00f3cio antes da fase t\u00e9cnica come\u00e7ar.<br><br>Com experi\u00eancia em gest\u00e3o de projetos, comunica\u00e7\u00e3o com clientes e defini\u00e7\u00e3o de estrat\u00e9gia digital, gosta de explorar o lado menos falado do WordPress: processos, expectativas e decis\u00f5es que influenciam diretamente o sucesso de um website. Acredita que bons projetos nascem quando tecnologia e estrat\u00e9gia trabalham juntas \u2014 e quando todos falam a mesma linguagem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Filipa Sim\u00f5es de Freitas \u00e9 designer de comunica\u00e7\u00e3o e estratega de marcas, fundadora do OHLA Branding Studio. Trabalha h\u00e1 v\u00e1rios anos com projetos WordPress, ajudando equipas e clientes a alinhar branding, design e objetivos de neg\u00f3cio antes da fase t\u00e9cnica come\u00e7ar. Com experi\u00eancia em gest\u00e3o de projetos, comunica\u00e7\u00e3o com clientes e defini\u00e7\u00e3o de estrat\u00e9gia digital, [&hellip;]<\/p>\n","protected":false},"author":13884858,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","_nakedcatplugins_page_lang":"","_nakedcatplugins_page_dir":"ltr","_wcpt_user_name":"filipafreitas","footnotes":""},"speaker_group":[],"class_list":["post-1583","wcb_speaker","type-wcb_speaker","status-publish","hentry"],"jetpack_sharing_enabled":true,"avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/5056da6911fc746bd42e10adc7c236f46f7ecb053e6de615c4700fba6168385e?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/5056da6911fc746bd42e10adc7c236f46f7ecb053e6de615c4700fba6168385e?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/5056da6911fc746bd42e10adc7c236f46f7ecb053e6de615c4700fba6168385e?s=96&d=mm&r=g","128":"https:\/\/secure.gravatar.com\/avatar\/5056da6911fc746bd42e10adc7c236f46f7ecb053e6de615c4700fba6168385e?s=128&d=mm&r=g","256":"https:\/\/secure.gravatar.com\/avatar\/5056da6911fc746bd42e10adc7c236f46f7ecb053e6de615c4700fba6168385e?s=256&d=mm&r=g","512":"https:\/\/secure.gravatar.com\/avatar\/5056da6911fc746bd42e10adc7c236f46f7ecb053e6de615c4700fba6168385e?s=512&d=mm&r=g"},"_links":{"self":[{"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/1583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_speaker"}],"author":[{"embeddable":true,"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/users\/13884858"}],"replies":[{"embeddable":true,"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/comments?post=1583"}],"version-history":[{"count":1,"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/1583\/revisions"}],"predecessor-version":[{"id":1584,"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/1583\/revisions\/1584"}],"sessions":[{"embeddable":true,"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/1601?_embed=1&context=view"}],"wp:attachment":[{"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=1583"}],"wp:term":[{"taxonomy":"wcb_speaker_group","embeddable":true,"href":"https:\/\/portugal.wordcamp.org\/2026\/wp-json\/wp\/v2\/speaker_group?post=1583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}